1. Human-centered: AI products should be designed with the end user in mind, considering their needs, goals, and abilities.

2. Transparent: AI products should be transparent and provide explanations for how decisions are made, allowing users to understand and trust the product.

3. Contextual: AI products should take into account the user’s context, such as their environment, situation, and past interactions with the product.

4. Personalized: AI products should be tailored to individual users, providing a personalized experience that meets their unique needs.

5. Ethical: AI products should be designed and utilized ethically, avoiding bias and discrimination, protecting user privacy, and being accountable for the consequences of their actions.

6. Consistent: AI products should provide a consistent experience across different environments and channels, ensuring that users always know what to expect.

7. Adaptable: AI products should be able to adapt and evolve over time, learning from user interactions and changing with user needs and preferences.

8. Accessible: AI products should be accessible to a wide range of users, including those with disabilities or other accessibility needs.